We're changing our name. Nothing else about us is changing.
For 18+ years, customers have known our rubber flooring brand as RubberFlooringInc. Starting today, it's called Traxxon. Same products. Same warranties. Same team picking your order in our Tennessee warehouse. Just a new name on the box.
If you've bought from us before, you don't need to do anything. If you haven't, this is a good time to meet us.
Why we changed the name
When we started selling rubber flooring online in 2007, the category barely existed. RubberFlooringInc made sense as a name. The URL did the work, and there wasn't enough competition for clever branding to matter.
Then we got bigger. Garage tiles. Dance floors. Foam. Vinyl. Laminate. Carpet tile. Artificial grass. Each new product line got its own brand and its own site, which worked fine until customers started shopping across categories. A gym owner buying our rubber rolls and our garage tiles felt like they were dealing with two different companies. Two logins. Two carts. Two checkouts. Two review pools.
So we consolidated. Everything we sell now lives at FlooringInc.com, organized by category, with one account and one cart. The product brands within that umbrella keep their identities: Nitro for garage tiles, ProStep and VersaStep for dance flooring, and Traxxon for rubber. Distinct brands. One company. One checkout.
What this means for you
Almost nothing. Here's the full list of practical changes.
The old URL (rubberflooringinc.com) now redirects to FlooringInc.com. Same products, same prices, same selection.
Branding is being updated to Traxxon.
Every warranty we've ever issued is still good. Same company, same legal entity, same support team.
Your account, order history, and reviews all now live on FlooringInc.com
We're also working with Home Depot, Walmart, Wayfair, and Amazon to update our product listings to Traxxon as the rebrand rolls out. As those go live, we'll link them here.
Why Traxxon is worth buying
The rebrand is cosmetic. The reasons people keep coming back aren't.
18+ years in business, still here
Online rubber flooring has a long graveyard of sellers that undercut the market, ran out of working capital, and vanished. We've been at this since 2007. We've shipped through recessions, a pandemic, a freight crisis, and the recent tariff disruptions. The company that sells you the floor will still be here when you need a matching piece in year nine.
125,000+ verified third-party reviews
Across Shopper Approved, Google, Trustpilot, and the BBB, we've collected over 125,000 verified customer reviews. That's not internal marketing math. Those are independent platforms our customers chose to use. When you're comparing two visually similar rubber rolls and one has dozens of reviews while we have thousands, that gap tells you something real about who actually ships at scale.
A real US company that backs its warranties
A lot of rubber flooring online is drop-shipped by shell companies who opened a shopify site last week with no US footprint. We operate a real warehouse in Tennessee, stock real inventory, work with every single US rubber flooring manufacturer to maximize logiistical advantages in the form of the lowest shipping costs, and our customer service team picks up the phone during business hours. When a warranty claim comes in, an actual person reviews it.
Free samples
Rubber is a category you need to feel before you commit. We ship over 2,000 samples a month, and roughly 4 in 10 customers who request a sample go on to buy the floor. That conversion rate tells us the product holds up to in-person inspection.
Built for commercial work, sold at retail prices
Our rubber flooring shows up in fitness facilities, weight rooms, dance studios, playgrounds, and large commercial buildouts. Over the years we've coordinated delivery and install for national broadcast TV productions, staged multi-truckload rollouts across data center construction sites, and fulfilled orders for federal, military, and educational customers around the country. The exact same products go into a homeowner's basement gym. We don't water down our specs for residential buyers, so you get commercial-grade rubber whether you're covering 100 square feet or 50,000.
Made in the USA where it matters
Most flagship Traxxon rubber rolls and tiles are manufactured in the United States, including our heaviest commercial-grade products. If Made-in-USA matters for your project (Buy America requirements, LEED documentation, government contracts, or just supporting domestic manufacturing), we flag those products on each listing so you don't have to dig.
Where to find Traxxon
Shop Traxxon at FlooringInc.com for the full catalog with current pricing, reviews, and live inventory.
Home Depot, Walmart, Wayfair, and Amazon listings are being updated to Traxxon throughout 2026. We'll add direct links here as they go live.
Phone, email, and live chat are open during business hours for product questions, commercial quotes, and warranty support.
Related Content: Expert's Guide to Rubber Flooring Rolls for Gyms | How to Install Rubber Flooring
From me personally: this rebrand has been a long time coming. RubberFlooringInc was the right name when we started in 2007. As we've grown into a single home at FlooringInc.com, keeping the old name made less sense every year. Traxxon is what we're calling the rubber line we've been building for nearly two decades. Same crew. Same products. Same warranties. Thank you for buying our floors.
Kurt
Co-founder, FlooringInc
