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About the Flooring Inc. Learning Center

Providing you with accurate, trusted flooring content.

The Flooring Inc. Learning Center is not your typical flooring blog. We believe flooring doesn’t have to be boring and convoluted. Instead, we created a place where your floor Googling can be simple, easy, and even fun.

Accuracy is important to us. That’s why all of our content is vetted by flooring experts with more than 13 years of combined experience in the field. We also make a point to review existing content to keep it current and as helpful as possible for you, our readers!

We like to think of this space as your ultimate resource, taking you through your flooring journey from beginning to end. At Flooring Inc., our mission is to be the answer to all your flooring questions. In a not-so-average way.

Awards & Accolades

Content Marketing Insitute Best Topic-Specific Blog 2019
Finalist: Not Your Average Flooring Blog
Read More

Meet Our Writers


Ciana Gitre

Marketing Communications Specialist

Ciana Gitre is a proud Advertising graduate of Washington State University. She translated her love of interior design and creative writing into her career aspirations at IncStores. She hopes to educate and help buyers find optimal flooring solutions for all their commercial and residential needs.

chelsi hewitt

Chelsi Hewitt

Content Manager

Chelsi Hewitt is a Phoenix-area content marketing professional. She joined Flooring Inc. to teach people about flooring, interior design, home trends, and more.

Sydney Shields

Content Marketing Specialist

Sydney Shields is a home improvement enthusiast with a passion for writing. Being a huge fan of the DIY revolution, her experience in crafting, blogging, and marketing led her to join Flooring Inc. She takes a personable approach to her blog posts and prides herself on the ability to dive deep into research for a fresh understanding of flooring, and design.

Ari Ziskin

Content Marketer

Ari Ziskin is our resident expert in all things fitness, dance and flooring trends. After five years of blogging at Ari’s Menu, where she was featured on sites like The Huffington Post and Buzzfeed, Ari decided to pursue writing full-time. Nothing makes her happier than sharing her knowledge to help people create their gyms and begin their fitness journey.

Kayla Haas

Content Marketer

Kayla Haas is a Phoenix-based writer, flooring expert, and reading enthusiast. Most of her writing specializes in artificial grass, carpet, and vinyl flooring. Her favorite part of writing is the research. If you’re looking for obscure facts or little-known history about flooring, she’s the person to talk to as she stores them away in hopes of impressing people at parties.

Michelle Barichello

Content Marketer

Michelle Barichello helps passionate DIY-ers envision the home/gym/garage of their dreams. Michelle has contributed posts on topics such as gym flooring, decking options and pet-friendly solutions. Michelle has also written for publications such as Fit Bottomed Girls, the Girls on the Run Remarkable blog, and Women’s Running Magazine.

cynthia flottman interior designer

Cynthia Flottmann

Interior Designer

Cynthia Flottmann is an interior designer in Tempe, Arizona. She studied interior design and business at Arizona State University. As a designer for the past 8 years, Cynthia has had the pleasure of designing and collaborating on spaces and homes throughout the country.

Meet Our Flooring Experts

Kurt Leitinger

Flooring Inc COO

Kurt Leitinger is COO, partial owner and co-founder of Flooring Inc. His start in the flooring industry began 13 years ago as the head salesperson for the rubber flooring division at Amorim Cork Composites. He has flipped 10 homes, remodeled two more into long-term rentals, and built a custom house from scratch as well as three commercial office spaces.

Lamont Robbins

Director of Merchandising

Lamont Robbins is the Director of Merchandising at Flooring Inc and manages the company’s specialty flooring lines – rubber, garage, foam and turf. With seven years in the flooring industry, Lamont has worked closely with flooring manufacturers such as Shaw, Mohawk, US Rubber, Swisstrax, Humane Manufacturing and more. His favorite floor, however, is the one offered by Mother Nature. Lamont is a big fan of hiking and spending time on the trails.

Ashley De Zeeuw

Merchandising Manager

Ashley De Zeeuw is Flooring Inc.’s go-to gal for all things flooring. With over eight years of experience in the flooring industry, she has close partnerships with top-level companies across the industry. As Flooring Inc.’s Merchandising Manager, she’s gained expert-level knowledge of all hard surface flooring, carpet, and even dance and garage flooring categories. In her spare time, Ashley loves hiking, going to the movies, and listening to music with her impressive collection of vinyl records.

Katy Engelhard

Katy Engelhard

Product Category Manager

Katy Engelhard is a Product Category Manager at IncStores and oversees the carpet, playground flooring, anti-fatigue, and vinyl sheet flooring categories, working closely with manufacturers like Shaw, Foss, Mannington, and Mohawk. Katy comes from a long background in retail management and e-commerce, and when she isn’t building online stores, she loves to travel the world and explore the great outdoors.

Omar Gildeh

Omar Gildeh

Product Category Manager

Omar Gildeh works with IncStores as a Product Category Manager overseeing artificial grass, composite decking, vinyl tiles and planks, drainage tiles, and court flooring categories. He has 4+ years working in the e-commerce home improvement industry and has a Bachelor of Science in Business with a concentration in marketing. Omar has a natural curiosity for data and trends and enjoys spending his free time outdoors.

Sonal Agarwal

Product Category Manager

Sonal Agarwal is a retail industry professional with a keen eye for the latest trends and styles. Her goal is to show the world that flooring is anything but boring. Sonal specializes in all outdoor flooring, including playground flooring and equipment, court flooring, and turf. When she’s not taking flooring to the next level, Sonal teaches Bollywood dance classes on the weekends.


Michael Ranta

Product Category Manager

Michael Ranta works with Flooring Inc as a Product Category Manager and works with many of the company’s standard flooring lines, including wood and laminate flooring, as well as foam floor tiles and gymnastics flooring. Mike spends much of his free time far away from floors by rock climbing around the southwestern United States.


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