Trade Show Flooring
Trade Show Flooring
When you take your business on the road to trade shows and events, you need a flooring that stands out and makes people want to stay! We have all the details on trade show flooring, and how to choose the best option for your business.
Trade shows: they look so easy; simple and efficient, like they’ve existed in that space forever. What people don’t know is exactly how much work goes into creating the perfect trade show. This is not just an other day at the rodeo, this is an opportunity for your business; each day you are in action on the road is an opportunity for your company to get the next big break it needs to grow, gain momentum and receive recognition. This is an integral part of your business plan, and you need nothing less than the best, am I right? You don’t have to answer that, I usually am.
Of course, there are several factors to consider when designing your booth, but we’re going to stick to the stuff we know. We are flooring experts, not shelving experts, so I’m not gonna tell you how to showcase your product — I’ll leave that to the experts –> you! But we do have some advice when it comes to trade show flooring.
Trade show flooring requirements
Make it portable!
You’re taking this whole song and dance to location after location; packing up, setting up, tearing down, rinse, repeat. You need a floor that’s light, compact, and can stand up to the abuse of being on the road.
Make it easy!
Do you want to spend half your day setting up your floor, or do you want to spend that time selling your product? Trade show flooring needs to come together quickly and effortlessly. I’m guessing you’re probably a 1-2 (wo)man show, and you don’t have the (wo)man power to get bogged down with long, drawn-out booth assembly.
Make it pretty!
We both know that potential customers are making their decision whether to visit your booth based on their first impression. It happens in an instant: we see, we judge, we decide. Chances are, you have a valuable, worthwhile product that solves a problem. I probably need it, or at least I probably want it. But we have to make sure that customers know you’re legit from that first impression. A beautiful, high-quality flooring sets the tone for your entire exhibit.
Make it affordable! Please?
It’s okay…we get it. We all want the most bang for our buck. Don’t worry, we’ve got ya covered and without sacrificing the portability, ease or prettiness.
Okay, okay, so what do you actually need? Good news: you have options! I love options.
Foam tiles are comfortable for hours of standing. Full transparency: they are inexpensive and, sometimes, certain tiles get worn down, but they can easily be replaced for very little cost. Foam tiles are also attractive with several color and texture options from wood-look to bright, vibrant, stand-out-in-a-crowd colors.
Rubber tiles are also comfortable and effective for maximum durability. If you have heavier equipment, rubber flooring can be a great alternative to foam, but really either work great, it just depends on your preference.
Carpet tiles are familiar and comforting. They are lightweight, versatile and a great option if you want your station to be set up more similar to a traditional shop or home.
PVC tiles offer a lightweight, solid, sturdy and portable look. These tiles easily lock together, giving your booth the most professional look with very little elbow grease.
Adding specialty trade show flooring to any booth transforms the look and feel of the space. Assembly is fast and easy. In a matter of minutes, your exhibit floor will be dressed to impress! Your space will be attractive and professional giving you peace of mind to focus on your job — getting your product and vision out to the public. Ready to get started? Visit our trade show flooring page to order your free samples and update your booth today.